As it’s the last week of term, and we’re in the Christmas spirit, why not use Christmas adverts for a compare and contrast lesson this week . . .
CLICK HERE – Christmas Adverts 2014 (The Independent)
A lesson suggestion . . . appropriate for all Levels through the BGE with differentiated levels of questioning and independence.
Christmas Adverts – compare and contrast
Significant Aspects of Learning – Reading
- develop and use higher order thinking skills
- use reading and listening strategies to understand, analyse and evaluate texts
- find and use information
- develop critical literacy skills, including evaluating sources
Learning Outcome – I am learning how to compare the features used in two texts.
Step 1: Watch the Sainsbury’s Official Christmas Advert 2014
Step 2: Use the Viewing Media questions to facilitate the discussion around the text, selecting the main ideas, emotions evoked and features used.
Step 3: Watch the John Lewis Official Christmas Advert 2014
https://www.youtube.com/watch?v=iccscUFY860
Step 4: Use the Viewing Media questions to facilitate the discussion around the text, selecting the main ideas, emotions evoked and features used.
Step 5: Use the Text Structure – Compare and contrast hand-out to indicate the features pertinent to each of individual adverts and the features that both adverts possess.
HIGHLAND LITERACY 